A Marketing Analysis The Big Idea Imagine a young marketer working for a giant multinational corporation that sells both soft drinks and bottled water. I’m not naming any names here. The young marketer notices that
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So far sustainablefmcg has created 3 blog entries.
A couple of weeks ago, while working to get the Reinventing the Supermarket website built and ready for its soft launch for today, I was working on one of the blog posts I’ll be releasing
The Problem Behind the Sugar Problem There has been a lot of focus in the past weeks about the possibility of taxing “added sugar” in soft drinks, with pro-tax movements springing up on this subject