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About sustainablefmcg

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So far sustainablefmcg has created 3 blog entries.

Is the Mexican Soda Tax a Useful Model for Reducing Sugar Consumption in Developed Nations?

A Marketing Analysis

The Big Idea

Imagine a young marketer working for a giant multinational corporation that sells both soft drinks and bottled water. I’m not naming any names here. The young marketer notices that the margins

Great Scott! A Back to the Future Day Launch!

A couple of weeks ago, while working to get the Reinventing the Supermarket website built and ready for its soft launch for today, I was working on one of the blog posts I’ll be releasing

We Need to Become a “Low Sweetness” Society

The Problem Behind the Sugar Problem

There has been a lot of focus in the past weeks about the possibility of taxing “added sugar” in soft drinks, with pro-tax movements springing up on this subject on